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2018/03/26

BMW Cars in Popular Culture

BMW Cars in Popular Culture

BMW vehicles have left a lasting mark on both motorsport and pop culture. From racing victories in the 1960s to iconic appearances in Hollywood films and TV shows, BMW cars are celebrated for their style, performance, and on-screen presence.

A 1956 BMW 503 Cabriolet with Portuguese plates was driven by the George C. Scott character in the 1971 movie The Last Run.

A 1957 BMW 503 Coupé appears in the BBC drama Father Brown, episode 2, series 4, The Brewer's Daughter, first broadcast January 2016.

A BMW 1800Ti/SA won the 1965 Spa 24 Hours touring car race.

A BMW 2000ti won the 1966 Spa 24 Hours touring car race.
Hubert Hahne won the 1966 European Touring Car Challenge (Division 3) driving a BMW 2000TI.


Contributing to the E38's continued popularity was its appearance in several films such as
 Tomorrow Never Dies (750iL),

Bumer  (750iL),

Enemy of the State (740iL),



Invictus (740iL),

Bad Santa (740iL),

Fun with Dick and Jane (740iL),

Valley of the Wolves (TV series) (L7),

Showtime (740i),

The Transporter (735i) which was a one off manual 750i badged as a 735i,

Live Free or Die Hard (740i),

The Game (740iL) and The Sum Of All Fears.

Classic BMW Film Appearances

#YearModelFilm/TV AppearanceImage
11956BMW 503 CabrioletThe Last Run (1971) – George C. ScottView
21957BMW 503 CoupéFather Brown (BBC, 2016) – Episode “The Brewer's Daughter”View

BMW in Motorsport

#YearModelAchievementImage
11965BMW 1800Ti/SAWinner, Spa 24 Hours Touring Car RaceView
21966BMW 2000tiWinner, Spa 24 Hours Touring Car RaceView
31966BMW 2000TIHubert Hahne, European Touring Car Challenge Division 3View

BMW E38 7 Series in Film and TV

The E38 7 Series is one of BMW’s most recognizable cinematic cars. Appearances include:

#YearModelFilm/TVNotes / Image
11997740iL / 750iLTomorrow Never DiesSixteen E38s modified for backseat driving; one survives at Museum Industriekultur, Nuremberg
21997740iLEnemy of the StateClassic E38 sedan featured prominently
32000740iLInvictusLuxury sedan used in official events
42003740iLBad SantaSupporting role for main character
52005740iLFun with Dick and JaneFeatured as character's car
61997750iLBumerLuxury sedan role in Russian film
72002735i / 750iThe TransporterOne-off manual 750i rebadged as 735i
82007740iLive Free or Die HardSupporting luxury car appearance
91997740iLThe GameFeatured in key chase sequences
102002740iLThe Sum Of All FearsSupporting car scenes
112001740iLBMW Film: AmbushFeatured prominently in BMW promotional film

Trivia and Marketing

  • BMW supplied an R1200C motorcycle for Tomorrow Never Dies promotional campaign.
  • Film appearances influenced E38 7 Series popularity and collector value.
  • The E38 remains a symbol of BMW’s blend of luxury, performance, and cinematic appeal.

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